BACHELOR OF
BUSINESS ADMINISTRATION (HONS)
(N/345/6/1132) (08/25) (MQA/PA13822)
This pragramme teaches the fundamental skills that are required to efficiently run or manage a business. These fundamental skills including organising, analysing, and planning. This programme is in collaboration with City University.
Introduction
Studying for a business administration degree allows you to develop a broad understanding of business organisations and provides you with subject-specific knowledge in areas such as markets, customers, finance, operations, communication, information technology and business policy and strategy.
Study Objective
This programme has been specifically designed to provide a platform to develop both essential knowledge and skill required to be successful in today's business environment. Practically, this means that along with providing the core business learning elements, the programme focuses on fundamental skill sets, including the ability to analyse and evaluate current issues facing organisations in a global setting.
Course Module
Year 1
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Principles of Marketing
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Principles of Management
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Introduction to Business
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Bahasa Kebangsaan A
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Hubungan Etnik
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Pengajian Malaysia 3
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English for Academic Purposes
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Introduction to Accounting
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Principles of Macroeconomics
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Principles of Finance
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Principles of Microeconomics
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Academic Skills
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Co-Curriculum
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English for Employment
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Business Communication
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Management Information System
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Entrepreneurship
Year 2
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Business Mathematics
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Organizational Behaviour
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Financial Management
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Ethics in Business
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Commercial Law
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Business Statistics
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Management Accounting
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Training and Development
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Small Business Management
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Malaysian Economy
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Operation Management
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International Logistics and Transportation
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Supply Chain Management
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International Business
Year 3
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International Marketing
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Strategic Management
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Investment Analysis
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Business Research Method
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Brand Management
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International Finance
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International Human Resource Management
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Multinational Corporation
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Product Development
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Tamadun Islam dan Tamadun Asia
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Bahasa Melayu Komunikasi
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Industrial Training